Why Families Love Our Plush Toys
Hug To Believe
World’s Softest Plush has been bringing softness to the world since 2011, and we have enjoyed every moment. It is our mission to continue to create the most softest, most lushee-est, most squishee-est plushies just for you.
Comfort Cozy
The proprietary World’s Softest Lush-Tec™ material helps us bring that ‘soft magic’ to life for you. That magic along with the care and special attention to safety is lovingly crafted into each plushie. ‘Hug to Believe’ is our never-ending promise from our family here at The Beverly Hills Teddy Bear Company.
SOFTNESS = COMFORT & SOLACE
World’s Softest Plush understands the importance of fostering cherished memories. Crafted with an exceptional high-density lush pile plush, our plush companions redefine softness which sets a new standard in cuddly comfort. Experience the pinnacle of plushness with World’s Softest Plush, a testament to innovation and coziness.
Shop By Style
Huggee Plush
Ultra-soft with long, fluffy fur and a simple, lovable shape—perfect for snuggling anytime.
Lushee Plush
Adorable seated plush with expressive faces—some with gently weighted limbs for the perfect hug.
Shop By Most Popular
What Makes Our Lush-Tec™ Plush So Special?
Soft is an understatement. Lush-Tec™ is our proprietary material that feels like a warm cloud and cuddles like a dream. Whether it’s for nap time, playtime, or a forever friend, these plush toys offer unmatched comfort and quality.
"Maximum Floofication Achieved
⭐⭐⭐⭐⭐
They aren’t kidding, folks. This is the fluffiest, softest, poofiest, squooshiest thing I’ve ever seen. I’m obsessed with the wings. Since they don’t really have stuffing, you can feel how fluffy the material is and it’s a sensory wonder. I put this in my dinosaur-loving daughter’s Valentines gift bag, and she just about died. It’s a good size- she’s 9 and I was worried maybe it’d be too small but it’s honestly perfect."
FAQs
Softness Guaranteed. Happiness Promised.
Are these plush toys safe for babies?
Yes! Every stuffed animal in our World’s Softest Plush collection is made with baby-safe stitching, ultra-soft Lush-Tec™ fabric, and no small parts—making them perfect for newborns, infants, and toddlers.
What makes these the “World’s Softest” plush?
Our exclusive Lush-Tec material gives these plush toys their cloud-like softness. Designed to be incredibly cuddly, they’re softer than traditional stuffed animals—and once you hug one, you’ll feel the difference.
How do I clean them?
Machine wash on gentle, air dry. They're made to be loved and last.
What size should I choose?
11” is perfect for little hands. 16” is great for full-on cuddles! 20" is our largest size, perfect for oversized hugs, statement nursery décor, or extra-special gifts that wow.
Interested in Wholesale?
Looking to stock the World’s Softest Plush in your retail store, gift shop, or online boutique? We’d love to partner with you! Our premium-quality plush toys are a customer favorite—soft, adorable, and perfect for gifting.