brings together a dynamic range of plush and trend-forward products that appeal to every kind of collector, gifter, and fan . From cozy-soft to, limited-edition novelty, to pop culture social trends, to seasonal themes, to unique custom products—our quality assortments are crafted with love and care that spark joy, fun, and connection.
Our plushies are recipient of these Awards:
Oppenheim Toy Portfolio (OTP)
Platinum Award 2025
National Association of Parenting Publications Awards (NAPPA) 2025 Winner
Play on Words (PAL)
2025 Top 10 Award Seal
Toy of The Year (TOTY) Award
Mom's Choice Gold Award
Play on Words (PAL) Award Seal
Truly the softest stuffed animals!! Instantly swapped these out with my daughters current one she takes to daycare!
I thought these were silly, but my kids LOVED all of the taba squishies. They were stickier than I thought they would be, but didn't leave a weird residue on our hands and were easy to rinse in the sink when they got a little dirty. The kids loved peeling all the layers apart and relayering everything together.
Photos do not do them justice! The softest stuffed animal we’ve had. My kiddos love them and so do their friends
I understand now why these are called the world’s softest plush. The kids fell in love immediately and wouldn’t let go. Perfect for cuddling and bedtime comfort
The kids immediately claimed them as their own and carried them everywhere. You can truly feel the quality — these are not your average plush toys
Every kid who picked one up didn’t want to give it back. They’re comforting, cuddly, and absolutely deserving of the ‘world’s softest plush’ title.
The kids were obsessed from the first hug and even wanted to sleep with them. Amazing quality and unbelievably coz
The toddlers were obsessed and had so much fun squeezing them that they were laughing nonstop. Such a great sensory toy!
Every toddler went crazy for them — squeezing, laughing, and playing nonstop. The joy and giggles were endless.
The kids instantly bonded with it and wouldn’t put it down all day. It makes complete sense why Beverly Hills Teddy Bear calls these the world’s softest plush.
Honestly, I was very happily surprised with the quality of these products. The plush animals are indeed the world's softest plushes (!!!) and the squishy toys were a huge hit among the toddlers. They had to much fun with them, I was amazed.
If you are reading reviews to make up your mind about buying it this is your sign. Get it!
I have to be completely honest when I heard the brand of these plush being "World's Softest," I thought it was a BIG statement that I was hoping wasn't all hype. The title is WELL earned. These stuffies are incredibly soft and it's the first thing all my friends and family members say whenever they hold one. The weighted feature gives them a little extra coziness and the detail into each animal is evident. I love the large variety of options available as well as the classic look of each animal that will never go out of style. As a mom, teacher and librarian I'm hooked! I'll have to try to resist the urge of curling up with a book buddy and a book instead of working!
This is so much fun for kids! It’s got that fun slime feel without the slime mess and I love that you can take it apart like a real s’mores! Also, so cool that the package is resealable to keep the toy fresh!
These strawberries are cute and has great details. They are very stretchy and has like a slime texture. It is great because it isn't as messy as slime. Love the packaging as well.
I love that you can peel each piece apart and reassemble it. It makes it more interactive and fun. It is very stretchy and squishy. Sticky but does not leave any residue behind. My kids loves it and I love that its like slime but without the mess.
