World's Softest Plush
Hug to Believe
World’s Softest Plush has been bringing softness to the world since 2011, and we have enjoyed every moment. It is our mission to continue to create the most softest, most lushee-est, most squishee-est plushies just for you. The proprietary Worlds Softest Lush-Tec material helps us do just that, along with the care and special attention to safety that we craft into each item.
‘Hug to Believe’ is our never-ending promise to you.
75 products
Let customers speak for us
I got him for 15 bucks at a Fred Meyer and i do think that was a better price but i also think it is still worth $20 it's insanely fluffy almost feels like what a cloud looks like
Definitely the softest plush i've ever felt
So overall i'd say it's worth the money and looks exactly like the picture but in Fred Meyer they had two color options and i picked the mint color but i didn't find that on the website....but yah great product good price
I love him! I have bought numerous stuffed animals for my nephews and great nieces and nephews, but none have been this soft! He is definitely the softest ever!
This puppy is soooooo incredibly soft! It surprised me at first with the shimmer strands but it feels like butter and just melts into the surrounding fur. The size is perfect, not too big or small. I like the added weight of the beads in the paws too, instead of it being only stuffed. This puppy is beautiful, luxurious, cuddly, and worth every penny! Not to mention the gorgeous coloring, it's a steal! I immediately ordered the rest of the shimmer collection and I'm so excited to receive them!
I have been collecting stuffed animals since I was a little girl! This pup really is one of the softest plushies I have ever seen! I love it!
Came quick, purchased for Easter baskets for my Grandkids - I'm sure they'll love them.
The bunny is insanely soft and well made, it's exactly as pictured on the website. I bought one for my mom and she loved it so much I got one for myself. I'm in love with mine! I definitely recommend buying, it's great for all ages and gift types
Super cute and very soft! Love Cheeks Capybara!
This is probably my 6th month old baby’s favorite toy!
I purchased the piggy somewhere else, but super super soft! My daughter recently said goodbye to her binky, and the binky turned into this super soft friend ❤️ I love it too, (might have to get myself a soft baby)
Nice taba squishy! Bought 3 different ones.
Smooth shopping experience, would buy from here again
Truly the softest stuffed animals!! Instantly swapped these out with my daughters current one she takes to daycare!
Their super soft plush line is easily one of our favorites. Our son on the spectrum can’t fall asleep with his soft pup every night
I can’t recommend the Beverly Hills Teddy Bear Company enough! Every toy we’ve tried has been high quality, innovative, and incredibly fun. I especially love the world’s softest plushes and MushMeez!