World's Softest Plush
Hug to Believe
World’s Softest Plush has been bringing softness to the world since 2011, and we have enjoyed every moment. It is our mission to continue to create the most softest, most lushee-est, most squishee-est plushies just for you. The proprietary Worlds Softest Lush-Tec material helps us do just that, along with the care and special attention to safety that we craft into each item.
‘Hug to Believe’ is our never-ending promise to you.
69 products
Let customers speak for us
The bunny is insanely soft and well made, it's exactly as pictured on the website. I bought one for my mom and she loved it so much I got one for myself. I'm in love with mine! I definitely recommend buying, it's great for all ages and gift types
Super cute and very soft! Love Cheeks Capybara!
This is probably my 6th month old baby’s favorite toy!
I purchased the piggy somewhere else, but super super soft! My daughter recently said goodbye to her binky, and the binky turned into this super soft friend ❤️ I love it too, (might have to get myself a soft baby)
Nice taba squishy! Bought 3 different ones.
Smooth shopping experience, would buy from here again
Truly the softest stuffed animals!! Instantly swapped these out with my daughters current one she takes to daycare!
Their super soft plush line is easily one of our favorites. Our son on the spectrum can’t fall asleep with his soft pup every night
I can’t recommend the Beverly Hills Teddy Bear Company enough! Every toy we’ve tried has been high quality, innovative, and incredibly fun. I especially love the world’s softest plushes and MushMeez!
It's so refreshing when you find a company that consistently delivers exactly what you hope for - in our case well-made, thoughtfully designed stuffies that reliably meet expectations without surprises. Will continue to support this brand well into the future!
Beverly Hills Teddy Bear Company is a refreshing reminder of what true quality feels like. From the materials to the craftsmanship, their plush toys are thoughtfully made, soft, and durable—clearly designed to be loved, not just displayed. In a time when quality can be hard to come by, this brand is one of few worthy of a review.
I thought these were silly, but my kids LOVED all of the taba squishies. They were stickier than I thought they would be, but didn't leave a weird residue on our hands and were easy to rinse in the sink when they got a little dirty. The kids loved peeling all the layers apart and relayering everything together.
Photos do not do them justice! The softest stuffed animal we’ve had. My kiddos love them and so do their friends
I understand now why these are called the world’s softest plush. The kids fell in love immediately and wouldn’t let go. Perfect for cuddling and bedtime comfort
