World's Softest Plush

Hug to Believe

World’s Softest Plush has been bringing softness to the world since 2011, and we have enjoyed every moment. It is our mission to continue to create the most softest, most lushee-est, most squishee-est plushies just for you. The proprietary Worlds Softest Lush-Tec material helps us do just that, along with the care and special attention to safety that we craft into each item.

‘Hug to Believe’ is our never-ending promise to you.